What Is a Good ROAS for D2C Brands in India?
Category-wise benchmarks, why your break-even ROAS matters more than the industry average, and a simple formula to find your number.
Direct answers to the questions D2C founders actually ask: ROAS, CAC, scaling, retention, and conversion. Written from real campaigns, not theory.
Category-wise benchmarks, why your break-even ROAS matters more than the industry average, and a simple formula to find your number.
Meta creates demand, Google captures it. Here is a simple framework to decide where your first ad rupee should go.
Your ROAS drops when you scale for three predictable reasons. Here is exactly what they are and how to fix each one.
CAC is spend divided by customers. Here are the three levers that lower it without touching your budget.
Retention is the cheapest revenue in D2C. Here are the flows, offers, and metrics that turn one-time buyers into repeat customers.
Your ads are working. Your checkout is leaking. Here are the 10 most common conversion killers and how to fix each one.
Stop guessing with random creative. Here is a structured framework to test hooks, angles, and formats systematically.
AI search engines cite content that directly answers questions. Here is how to structure your site so they cite you.