Before you spend another rupee on ads, fix the funnel. Every leak below is a customer who was ready to buy and got stopped. Plugging them raises conversion rate, which lowers CAC and lifts ROAS with zero extra spend.
1. Hidden costs that appear at the end
Shipping and taxes revealed only at the final step are the number one cause of checkout abandonment. Show the full cost early, or build shipping into the price.
2. Forced account creation
Forcing signup before purchase kills conversions. Always offer guest checkout, and let account creation happen naturally after the order.
3. Slow page load
Every second of delay drops conversion. A checkout that loads in five seconds instead of two can lose a quarter of buyers. Compress images and cut heavy scripts.
4. Limited payment options
If you sell in India and do not offer UPI, you are leaking. Offer UPI, cards, wallets, and COD where relevant, and make the preferred method the default.
5. Weak trust signals
No reviews, no return policy, no secure-checkout badge. Buyers need reassurance at the exact moment they hand over money. Show reviews and a clear return policy near the button.
6. No express checkout
Saved-payment options like Shop Pay or a stored card cut the checkout to one tap. The fewer steps between desire and purchase, the higher the conversion.
7. Confusing shipping and delivery info
Vague delivery dates or unclear shipping costs create doubt. State delivery time and cost in plain language before the customer commits.
8. No way to get help
A live chat or WhatsApp button at checkout reassures hesitant buyers. The presence of support converts, even if most people never use it.
9. Broken mobile experience
Most D2C traffic is mobile. A checkout with tiny fields, zooming issues, or a misaligned button on mobile is leaking every single day.
10. A form that asks too much
Ask only what is needed to deliver the order. Every extra field is a reason to abandon. Name, address, phone, and payment is enough for most orders.
Audit your checkout against this list once. The fixes are mostly quick, and the payback is immediate: the traffic you already bought converts higher.
Want someone to audit your funnel and tell you exactly where the leak is? Book a free strategy call.